Being that I have a scary knack for predicting trends well before they are picked up the masses, I owe it to you guys to share my mad skillz and let you know what to expect in our horribly style-deficient subculture of triathletes. We may be able to propel ourselves over 140 miles, but we need all the help we can get on what to expect in 2007 and beyond. Fear not and prepare your closets and bike racks for the envitable. When it's announced here, it's good as done.
Today, we'll start off with Coolmax and other related items. If you're saying "Texafornia, where have you been? I've been wearing Coolmax for years!", then I'm here to say "Jump back, Lorretta!" Sure, you may have been wearing this fabric that seems to be made right from the Golden Fleece, but what are you wearing it for? Tech fabrics just on training runs and race day is soooooo 2005. If you are really living the triathlete lifestyle, every moment is cooling inspired.
For example, take the average hot summer afternoon. Sure, you could throw on that cotton Buffalo Springs Lake Half IM shirt and try to cruise around Lowe's like you are a badass, but it seems like everybody has on some vintage tri or fun run shirt nowdays. They even sell them at Abercrombie, where the only thing as stylistically artificial and high priced as their clothing is the volume of that maddening BOM BOM BOM music that let's you know the store is somewhere within a square mile. And haven't we learned that cotton kills? You're sweating your ass off, looking for mulch or something, and you've got more body stains on that shirt than a newbie who's been smearing chocolate Clif Shot all over himself trying to find his own mouth on the last mile of his first race.
Real tri-geek-sheik is wearing tech fibers for everyday things. You might have caught a thread on triscoop.com where Drew and I are battling each other over who's more stylin' while wearing cycling socks to work. (Pictures included). I used to have stinky feet after wearing corporate-scum leathers all day, but no more! And why stop there? I've been wearing Coolmax and other knockoff brand shirts while running errands and going on road trips all summer here in Tex-ass and I have to say it's been a life saver! I'll never forget getting out of my car, wearing a yellow UnderArmour shirt in a parking lot that felt like it was on the surface of the Sun, and noticing another guy wearing the exact same thing. I said "Hey, my compliments on your selection of upper body attire." and he smiled and responded in kind. I'm going to the Texas A&M vs. Texas Tech football game this Saturday afternoon and you can bet dimes to doughnuts that this fan is wearing a white Coolmax shirt and maroon Freebirds sunvisor. A real triathlete needs to look like they can crank out 20 miles on foot while he or she is cooking dinner, refilling ink cartridges, or even sleeping. Ever put in a solid 8 hours of horizontal yoga (read: nap time) while decked out in UnderArmour Heat Gear? It is the definition of divine comfort.
So ditch the cotton for the next backyard BBQ! Get yourself down to Academy and drape yourself in the fabric of kings instead.
Opinions or stories about wearing tech fabrics in a non tech situation? Post them in the comments! Next entry: Can you guess what color is in your future?