Ironman Hawaii Winner Pete Jacob's Bike

Pete Jacob won this year's Ironman Championships on a Boardman Air 9.8.  Many of us don't know much about this bike, so here's a video to explain more about his ride.

Of course, there's the bike you can buy, and then there's the modifications to it that make it your own.  Here is a link to a detailed article with pictures that show how Pete added his own touches for race day.